L'Oréalistar is your entry into Africa's most culturally charged beauty community; built for creators who don't just follow trends, they set them.
You get to choose what you create and how you create it. No obligations, no content approvals, and no exclusivity. You bring creativity, we bring the opportunities.
Your favourite brands all in one place
Get briefed on exclusive L'Oréalistar campaigns. Creative work made to move culture, not just product.
Receive your favourite L'Oréal products, plus early access to what's dropping next. You're inside before anyone else.
Attend online and live events curated for the community. More participation gives you the keys to unlock more opportunities in the House.
Train alongside L'Oréal's top creator partners and when the brands take notice, they'll amplify your work to audiences that count.
Climb the leaderboards and unlock additional product rewards, exclusive event invites, visibility boosts and even monetary payouts. Join the ranks of our creators in residence to inspire and coach the next generation. This is where the house rewards the ones who showed up.
We're building Africa's most culturally relevant creator ecosystem. Everyone can enter. Status is unlocked through participation and contribution.
Apply for AccessOnce accepted, you'll join the community through the Humanz platform where your quests, collaborations, and recognition all live in one place. No obligations, no content approvals, and no exclusivity.
Every application is reviewed by an actual human.
If you're selected, we'll reach out personally.
L'Oréalistar by L'Oréal Groupe is a multi-brand creator ecosystem where creativity meets real opportunity. Rooted in discovery, cultural collaboration, and creative freedom, it gives creators a space to engage, create, and grow in a way that feels participatory, expressive, and rewarding. A platform with no unnecessary content approvals because creators are trusted to shape work in their own voice and style.
Not in the traditional sense. L'Oréalistar is a House of Creatives — a space where creators participate in campaigns (quests), earn rewards, and build not only credibility but relationships with the brands over time.
Creators who care about craft, consistency, and collaboration — across beauty, lifestyle, culture, and creativity. Follower count matters less than participation, quality, and contribution. Creators must be based in South Africa, be over 18 years of age and be ready to participate, create, and earn your place.
Some quests may include paid opportunities, while others reward creators with stars, products, experiences, or future campaign consideration. Additional monetary opportunities can be unlocked for top creators or through content usage requirements. Details will always be included in the quest brief.
You can join via the Humanz app. L'Oréalistar is a separate section of the Humanz app, available exclusively to creators who have been accepted into the L'Oréalistar program. After applying here, creators who have been vetted and approved will receive an email informing you if you have been granted entry. Once onboarded, you'll receive access to quests via the app and updates via WhatsApp.
Yes. There is no cost to join or participate. No obligations, no content approvals, and no exclusivity. No need to purchase a L'Oréal product either — just pure love for the brands is required.
No. Spots are limited so not everyone will get a key to the House. Inside the house, your submission to brand quests will be on a quest by quest basis depending on the type of quest and quest capacity. Opportunities are earned through participation, performance, and consistency. The more you engage, the more access you unlock. All creators who are accepted into the house will be seeded products to trial and review with no unnecessary content approvals — creators are trusted to shape work in their own voice and style, as well as share their honest opinion online. However, participation unlocks more opportunities. Pull up. Participate. Earn your place.
Quests are campaign opportunities you can opt into. They vary in format and objective, but all contribute to your progress within the House and will earn you stars.
Creative Content Quests, Event Quests, Affiliate Quests, Review Quests, and Surveys.
No. You have the creative freedom to choose which brand quests you want to participate in. However, consistent participation helps unlock more opportunities.
Briefs are shaped by Creatives in Residence — experienced creatives who understand the work, the culture, and the craft — alongside L'Oréal Groupe Brand Teams. Creators in Residence co-shape the brief and lead by example.
Stars are guaranteed upon successful completion of a quest. Additional rewards are based on performance and availability. Climb the leaderboard by earning more stars.
All creators inside L'Oréalistar receive free L'Oréal products regularly. Quest completion earns stars that contribute to leaderboards. Each quest may also have bonus rewards such as cash, product or experiences tied to participation and performance. At the end of each quarter, top performers on the L'Oréalistar leaderboards are rewarded with additional cash and inclusion in exclusive paid campaigns.
Each quest completed rewards you a star. Stars allow you to move up the leaderboards and earn access to additional corners of the house with unique quests and rewards.
Each quest will have its own guidelines. Some offer full creative freedom, while others include specific guardrails.
No, there are no content approvals. However, should there be any misleading claims in your content, we may contact you and ask you to amend it.
Yes. Authenticity is encouraged. Review quests are about real feedback and advice, not scripted praise.
All quest briefs are shared inside the L'Oréalistar section of the Humanz app. Key updates and reminders are sent via WhatsApp.
You'll receive notifications confirming quest completion and star allocation. These may be communicated via the Humanz app or via WhatsApp.
Support details will be shared within the Humanz app or via WhatsApp for each quest.
No. L'Oréalistar is designed to build long-term creator relationships with L'Oréal and its brands.
Yes. Participation is always optional. If you are inactive for an extended period of time, we may also revoke your access.
Consistency, creativity, professionalism, and contribution — not just numbers. You bring creativity, we bring the opportunities. Together, we'll build the future of African beauty storytelling.
Welcome to the house. These rules exist to keep this space worth being in. As a member, you agree to follow them.
Your voice is your power. The house invited you because of who you are. Create with intent, and when inspiration strikes, make it count.
Your freedom is protected here. No content approvals. No exclusivity. No obligations. You choose what you create and how you create it.
There are no participation obligations. Browse, explore, and join quests when something feels right. If you choose to take on a quest, you agree to meet its deadline and deliver on your commitment.
No harassment or disparagement of other creators or members, publicly or privately. Members who are found to be acting deliberately and in bad faith against the community, the brands, or L'Oréal Groupe will be removed. Move with mutual respect.
We actively encourage members to share and celebrate campaign content with their communities — that is the spirit of the house. However, nothing shared privately within the community may be screenshotted, reposted, or shared outside of it without explicit permission. This includes content from other members, private messages, early product access, unreleased campaign information, and anything marked confidential by L'Oréal.
By joining, you confirm that you have read and accepted the L'Oréal Influencer and Creator Values Charter. These are the values that protect our joint reputations and the trust of our followers.
The house is moderated to stay worth belonging to. Members who are inactive, in breach of these rules, or who conduct themselves in a way that undermines the community may be removed at any time by the moderation team, without prior notice.
Quest winners are selected by a combination of quantitative performance metrics and votes from creators in residence and L'Oréal team members. By participating, you agree to accept the outcome of that selection process.
Your personal data is handled in accordance with L'Oréal's Privacy Policy. Your content and participation data may be used to personalise your experience and improve the program.
L'Oréalistar is built on trust, participation, and shared growth. Show up with intention, do the work, and the House opens doors.
